Based in London, with offices in San Francisco and Shanghai, Je Joue’s dedicated team has garnered more awards over the past three years than any other designer sex toy brand.  Stylish, understated (but not to be underestimated) and beautiful in look and feel, our products are of the ultimate quality and give the richest, deepest pleasure. Launched in 2008, Je Joue is passionate about empowering couples and individuals to have greater, enhanced sexual experiences.


ami-p     jj ami pk

Tone and strengthen your PC muscle with Ami for stronger orgasms. A progressive three-step set of soft, smooth pelvic weights, Ami allows you to train your PC muscle at your own pace and suits women of all ages and fitness levels.

A trinity of Kegel exercisers means you can work your way through progressive weights to greater PC control, at your own pace.

Ami 1 – A large, soft and lightweight single ball, Ami 1 is the recommended starting point for new or returning Kegel exercisers.

Ami 2 – A medium-sized double ball that’s still soft yet slightly heavier, Ami 2 is the next step if you want more of a challenge.

Ami 3 – A small, hard and heavy double ball, this is the most advanced Ami for experienced users.

Easy to use and completely comfortable, you can try wearing Ami around the house at first, then venture out wearing it for longer periods of time – it’s your secret. Make sure to apply water-based lubrication to help you easily insert Ami.

Pleasure for you – As tension builds during sex, the PC muscle holds onto that energy until it’s ready to be released. So, the stronger it is, the more tension it can hold and the deeper the climax. Kegel balls that contain little balls inside them create a subtly arousing sensation as you move around, teasing as you tone.

Pleasure for him – If you have a male partner, Kegel balls can lead to a whole new sexual experience when you use your stronger PC muscle to grip him during sex.

Health – A stronger PC muscle leads to improved bladder control.

Pregnancy – Practicing Kegel exercises pre-pregnancy helps to keep your pelvic floor sturdy and prepares your PC muscle for delivery, while after the birth, Kegel exercises can help to speed up recovery, restoring tightness and increasing sensitivity for you and your partner during sex.

Menopause – Strengthening your PC muscle can enhance your natural vaginal lubrication, sexual response and urinary control during the physiological changes of menopause.


jj ami +p     jj ami+ pk

Once you’ve mastered all three steps from our progressive Ami set – or if you’ve already reached an advanced level – Ami + will help enhance your pelvic fitness for deeper and more intense orgasms.

A small, hard and heavy double ball – this is the most advanced Ami for experienced users. Easy to use and completely comfortable, you can try wearing Ami around the house at first, then venturing out wearing them for longer periods of time – no one will ever know! Don’t forget to use water-based lubrication for the ultimate in sensual indulgence.

Mimi Soft
jj mimi p     jj mimi pk

Perfectly formed for external stimulation: our new generation MiMi combines the power of our classic external vibrator with an added layer of soft silicone. Stylishly presented with a satin blindfold, Mimi Soft is a beautiful clitoral vibrator to share with your partner. Mimi Soft offers all of the external stimulation of Mimi but with an added layer of velvety soft silicone, giving the tip added flexibility. Mimi Soft feels great on the clitoris, and any other area that tickles your fancy – and his – from your nipples to his perineum and anywhere in-between.



jj_product_g-kii_03_1       jj_product_g-kii_05_1

Uniquely adjustable, truly innovative! Reach your G-spot every time with our customised new G-Kii. Every woman’s shape is unique, and this is the only vibrator that can be curved into the perfect position to suit you. G-Kii can also be transformed into a dual-action toy, allowing for simultaneous G-spot and clitoral stimulation. G-Kii is the key to unlocking the female G-spot, for newcomers, those more experienced and couples alike.

If you’re beginning your search for the G spot, make sure you’re aroused first – it enlarges when you’re turned on and will be much easier to locate. Aim up towards your belly button, just behind the pubic bone. If you explore with fingers first, it will feel like a firm, slightly rippled area. For your first time with G-Kii, try using the head at its natural angle. Then, as you become more familiar with it, experiment with different curves to discover your perfect G-spot position. Steady, consistent pressure is the key to G-spot stimulation. Once you’ve found it, try rocking G-Kii in a consistent back and forth, or small circular motion, to arouse that sweet spot. With five vibration levels and five different pulsation patterns, you can choose the perfect vibe to suit you. We advise using water-based lubrication with all our toys, for a perfectly smooth experience.


jj fifi_1     jj_product_fifi_01_1

Fifi is the ultimate rabbit vibrator. Velvety soft and elegantly contoured, this luxury sex toy enables simultaneous clitoral and G-spot stimulation to satisfy every impulse. Fifi has three unique vibrating pleasure points – in the shaft and in both firm, yet flexible, clitoris-hugging ears. Different vibrations play out across the three motors, and you can alternate through five levels and patterns, from softest purr to low intense rumble, making Fifi perfect for personalised pleasure.

jj mio-in-hand_1          jj_product_mio_03_1

Super-soft, flexible, intense! Share stronger, longer, simultaneous orgasms with your partner using Mio. This cock ring will keep him harder for longer, and give you intense external vibration during sex, making sure you both get more. ock rings are wonderfully simple, yet enormously effective sex toys. They are worn at the base of the penis and restrict blood flow, making it harder, for longer. Some cock rings are also formed to gently stimulate your clitoris during sex, while others are equipped with vibrations to elevate the sexual experience for both partners. With minimum effort and maximum return for him and her, cock rings are a must-have for couple sex.

Mio is easy to put on so it doesn’t interrupt your pleasure. Once the penis is hard, simply add a dash of water-based lube and slide it down to the base, making sure the vibrating section is positioned upwards. Now that you’re comfortable with Mio, turn it on and experiment with its five vibration levels and patterns, from softest purr to low intense rumble, to discover your favourite – and pursue that simultaneous orgasm! We advise using water-based lubrication with all our toys, for a perfectly smooth experience.